VISUAL IDENTITY
Get an Identity That Connects and Converts
Your visual identity isn’t just a logo or a colour scheme. It’s the way your brand comes alive across every touchpoint, from a scrolling homepage to the corner of a business card. A strong visual identity creates trust, tells your story, and ensures that when your audience sees you, they know it’s you.
Logo Design
Crafted to reflect your values, resonate with your audience, and adapt seamlessly across platforms
Brand Concepts
A vision of how your brand can evolve, delivered in bold, compelling visuals.
Brand Guidelines
Your go-to document for everything from fonts to photography—ensuring consistency and saving time across teams.
We bring brands to life with a carefully crafted, cohesive identity that’s impossible to ignore. From mood boards to final guidelines, we balance creativity with strategy to deliver something that’s not only beautiful but also purposeful.
Logo Deisgns
Why Visual Identity Matters
Your audience wants to feel something when they see your brand. Without a clear visual identity, you risk blending in—or worse, confusing them.
First Impressions Count
Your logo and design set the tone for your brand’s personality and credibility.
Consistency Builds Trust
A cohesive look across your website, social channels, and marketing materials makes your business feel established and reliable.
Memorability Wins Fans
Strong, recognisable design ensures you’re the brand they think of first when they need your service.
The Process
Here’s how we’ll work together to transform your website:
1.
Discover the pain points
We start with a conversation to uncover what’s working, what’s not, and what your goals are. This helps me understand your vision and the pain points we need to solve.
2.
Define the Strategy
Next, I’ll map out a clear plan, defining the structure, user journeys, and design goals. This ensures we’re aligned on how the website will work for your users and your business.
3.
Design the experience
I’ll create initial concepts that capture your brand’s identity and meet your user needs. You’ll have the chance to share your thoughts, and I’ll refine the design until it’s just right.
4.
Test, Refine and Deliver
Once the design is approved, I’ll deliver everything you need to launch with confidence, from assets to guidelines. Want to User test? I can help you with that.
The dream outcome? A website that looks the part and works harder for your business, helping you grow without all the guesswork.
Let’s make your web design seamless and stress-free
You deserve a website that reflects your brand, connects with your users, and supports your growth. If you’re ready to leave confusing design and missed opportunities behind, let’s chat.
BRAND AUDIT
£500
Get clarity and a roadmap for success
Perfect for businesses that need a quick, expert assessment of their brand and user experience.
What’s Included:
- In-depth review of your visual identity and user experience
- Actionable recommendations to align your brand across platforms
- A tailored strategy for improving usability and consistency
6 WEEK DESIGN REFRESH
£4,000
Six weeks to a seamless, high-impact design
Ideal for businesses ready to transform their brand and user experience.
What’s Included:
- Refined design system and brand guidelines
- User-friendly, high-converting interfaces
- Centralised asset library for consistent visuals
- Weekly milestones, feedback loops, and optional user testing (+£150/testing round)
I’m confident you’ll love the transformation we’ll create together, but I also understand that investing in your brand is a big step. That’s why I offer a 14-day money-back guarantee.
Frequently Asked Questions
What is included in a visual identity project?
A visual identity project includes everything your brand needs to look and feel cohesive, including:
•Logo design tailored to your values and audience.
•Colour palettes, typography, and iconography.
•Brand guidelines to keep your identity consistent across all platforms.
•Custom elements like patterns, photography styles, and marketing templates.
How long does it take to create a visual identity?
Not at all! I’ll guide you through defining your goals and vision, ensuring we create a website that works for your business.
Do I really need a brand guideline document?
Yes! Brand guidelines save you time, money, and headaches by ensuring your visual identity stays consistent across every touchpoint. They provide your team (and future collaborators) with a clear roadmap for using your logo, colours, fonts, and other assets effectively.
Can you work with an existing logo?
Absolutely. If you have a logo you love, I can build a cohesive visual identity around it. If your logo feels outdated or doesn’t reflect your brand anymore, I can refresh it to align with your current vision and goals.
How do I know if my visual identity needs an update?
Here are a few signs it’s time for a refresh:
•Your logo or visuals feel outdated.
•Your design is inconsistent across platforms.
•You’ve outgrown your original branding as your business has evolved.
•Your audience doesn’t recognise or connect with your visuals.
What happens after my visual identity is completed?
Once your visual identity is finalised, you’ll receive all the files, templates, and brand guidelines you need to roll it out. I’ll ensure you’re confident in using these assets, and I’m available for ongoing support if you need help implementing your new design.
6 WEEK BRAND REFRESH
Are you ready to achieve an Impactful Identity in 6 weeks?
WORK WITH ME!
I’d love to partner with you to create a design that truly resonates and works hard for your business.
✅ Do: Embrace a centralised, cohesive identity, user-friendly design, and goal-focused decisions.
❌ Don’t: Settle for fragmented assets or neglect the user’s journey through your brand.
Let’s build a brand experience that’s true to your vision — and brings measurable results.
