A cluttered brand isn’t just visually overwhelming—it creates confusion for your audience and slows you down. Simplifying your brand is about creating clarity and focus, ensuring every interaction feels seamless and professional.
Here’s how you can start simplifying today:
Centralise Your Design Assets
One of the easiest ways to simplify your workflow is to organise your brand assets in a single, shared folder. Include everything—your logos (in multiple formats), your colour palette with hex codes, and your typography guidelines. This step ensures everyone working on your brand is using the same tools, saving time and avoiding costly mistakes. For Hark Audio, this approach helped streamline their visual identity, creating a cohesive look across their website, app, and marketing materials.
Refine Your Navigation
Your website’s navigation should feel intuitive. Start by limiting your menu items to 5–7 clear options and grouping similar content under dropdowns. Use straightforward labels like “About Us” and “Contact” instead of vague terms. When we worked with RadioDNS, we simplified their navigation, making it easier for users to find information, which boosted engagement.
Prioritise Accessibility
An accessible brand is a stronger, more inclusive brand. Use contrasting colours to improve readability, opt for legible fonts at all sizes, and include alt text on all your images and graphics. This ensures that everyone—including those with disabilities—can interact with your brand. When we updated GOA’s marketing materials, improving accessibility made their message more impactful and expanded their reach.
Engage with Purpose
Consistency doesn’t stop with visuals. Think about how you communicate. Using branded templates for email, social media, and presentations helps your brand feel cohesive. For Aiir, we created marketing templates that aligned perfectly with their platform, reinforcing their identity and saving time on repetitive tasks.
Simplifying your brand isn’t about doing less—it’s about doing the right things better. These steps will help you create a polished, cohesive experience that works for your users and makes your life easier.
