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UI AND UX DESIGN

Crafting a Cohesive Brand Identity for Hark Audio

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Hark Audio approached us with a challenge: their brand identity was fragmented across their web platform, mobile app, and marketing materials. As a podcast curation service, they needed a unified, engaging brand that matched the personalised experiences they offered. The solution? A complete brand refresh that streamlined their user experience and positioned them for growth in an increasingly competitive market.
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BRAND IDENTITY

01. A Unified Brand Identity Across All Touchpoints

At the core of Hark Audio’s transformation was their brand identity. We designed a cohesive, recognisable identity that spanned across their web platform, mobile app, and marketing materials. Every element was meticulously crafted to ensure a seamless experience, helping Hark Audio stand out in a crowded market.

Consistent Branding
A unified look and feel across all user touchpoints, from the website to the mobile app.

Engagement-Driven Design
A brand identity designed to connect with users and keep them engaged.

Recognition Across Platforms
The same memorable experience whether users interact on the web, mobile, or through marketing channels.

"EloĂŻse has created the bulk of our UX for our app and Web but has also developed visual identity. Her work has been instrumental to the two awards that we won this year!"
 

Kelly Alfieri - Hark Audio
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USER EXPERIENCE

02. Optimising User Experience for Maximum Engagement

A fragmented user experience can turn potential users away. To ensure that Hark Audio’s users enjoyed a smooth and engaging journey, we revamped their web platform and mobile app interface. By focusing on usability, we created a seamless flow that encouraged repeat visits and greater user retention.

Intuitive Design
User-friendly interface that simplifies interactions across web and mobile platforms.

Streamlined User Journeys
Optimised pathways that lead users to exactly what they’re looking for with minimal friction.

Increased Retention
A design that not only attracts users but keeps them coming back.

Before we upgraded their designs

UX

03. Crafting Compelling Marketing Assets for Strategic Partnerships

As part of the transformation, we also created a suite of marketing assets to support Hark Audio’s partnership with Starbucks. This included a refined brand identity, digital assets, and an email campaign that reached over 3 million users—showcasing Hark Audio’s new look to a much wider audience.

Partnership-Ready Assets
Tailored designs that helped solidify high-profile collaborations.

Email Campaign Success
A campaign that increased brand visibility and reached millions of users.

Stronger Brand Perception
The partnership with Starbucks helped elevate Hark Audio’s standing in the market.

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04. Built for Growth: A Scalable, User-Centered Experience

Hark Audio’s refreshed brand identity and user experience were designed to evolve. Every design choice took future growth into account, ensuring that as the company expanded, its brand and platform would remain consistent and scalable. The result? A strong foundation built for long-term success.

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Want to achieve something similar?

Stop wasting time and money on design mistakes, let’s create user-centric solutions that build trust and let you concentrate on growing your business.a

Brand Audit
We’ll dive into your current design, spotlighting strengths and identifying gaps.

Design Sprint
Transformative, comprehensive, and efficient — a 6-week journey to a polished, high-converting user experience.

Tailored Solutions:
From design systems to engaging interfaces, every detail is crafted to suit your brand.

Get started with this sprint and enjoy the confidence of a fully aligned, user-ready brand identity or service.

EloĂŻse Corke working alongside a mobile interface mockup with icons for UX, UI, brand visuals, identity design, and brand audits, representing her expertise in crafting seamless digital experiences.
WORK WITH ME!

I’d love to partner with you to create a design that truly resonates and works hard for your business.

âś… Do: Embrace a centralised, cohesive identity, user-friendly design, and goal-focused decisions.

❌ Don’t: Settle for fragmented assets or neglect the user’s journey through your brand.

Let’s build a brand experience that’s true to your vision — and brings measurable results.

Portrait of EloĂŻse Corke, a UI/UX designer based in North Cornwall, smiling and looking approachable, with expertise in creating seamless user experiences and cohesive brand identities.