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Launching Brillea to Empower Marketing Teams
Brillea, a tech startup focused on growth hacking for marketing, needed a comprehensive marketing website to communicate their platform’s functionality and benefits effectively.
The Challenge
The goal was to position Brillea as the go-to resource for smaller marketing teams looking to enhance their sales and marketing conversions. Brillea faced several challenges in establishing a strong market presence:
Need for Clarity
They required a clear and informative website that detailed the functionality of their platform and showcased its benefits.
Consistent Branding
A comprehensive tone of voice and brand guidelines were essential to ensure all team outputs were consistent and professional.
Visual Identity
Brillea needed a simple yet standout brand that would help them be easily recognised within the industry.
What we did
I helped launch the project from scratch by developing a cohesive brand identity and marketing materials that resonate with their target audience:
Website Design
Created a comprehensive marketing website that explains the platform’s functionality and highlights its benefits, using engaging graphics and illustrations to enhance user understanding.
Brand Guidelines
Developed tone of voice and brand guidelines, ensuring that all team members could produce consistent outputs without excessive effort.
Facebook Marketing Assets
Produced various marketing assets for Brillea’s clients, including Facebook ads, which were tested to determine effective strategies for improving engagement.
Presentation Materials
Developed editable branded spreadsheets and presentation decks, empowering the team to communicate effectively and consistently.
Feedback and Results
The newly designed website, alongside the established brand guidelines, has enabled Brillea to present a unified and engaging brand identity. The clear messaging and visuals have improved user understanding and engagement with the platform.
Brillea’s marketing team now feels equipped to approach their campaigns with a strong, consistent brand identity, making them the first port of call for many smaller marketing teams.
Editable Spreadsheet Designs
Design Guidelines
Website
6 Week Design Sprint
Want to achieve something similar?
Stop wasting time and money on design mistakes, let’s create user-centric solutions that build trust and let you concentrate on growing your business.
Brand Audit
We’ll dive into your current design, spotlighting strengths and identifying gaps.
Design Sprint
Transformative, comprehensive, and efficient — a 6-week journey to a polished, high-converting user experience.
Tailored Solutions:
From design systems to engaging interfaces, every detail is crafted to suit your brand.
Get started with this sprint and enjoy the confidence of a fully aligned, user-ready brand identity or service.
WORK WITH ME!
I’d love to partner with you to create a design that truly resonates and works hard for your business.
✅ Do: Embrace a centralised, cohesive identity, user-friendly design, and goal-focused decisions.
❌ Don’t: Settle for fragmented assets or neglect the user’s journey through your brand.
Let’s build a brand experience that’s true to your vision — and brings measurable results.
