Intuitive Radio
Scheduling Platform
Aiir envisioned a revolutionary concept - an online, cloud-based music scheduler. This platform would empower radio stations to meticulously plan and schedule their content, including music, adverts, news and weather updates in advance. The beauty of it all? They could complete the process anywhere, anytime.
What did they need?
✅ Intuitive user interface
✅ Complicated user journeys simplified
✅ Help simplifying scheduling software language
✅ Understanding of SAAS products
✅ Speedy work flow
What I brought to the table
👍 Wireframe, prototypes and high fidelity designed screens
👍 Accessibility guidance implemented
👍 Marrying up of busines objectives and user needs
👍 Compelling design journeys guiding users through key areas
👍 User testing, feedback analysis and feature roadmap
👍 Experience of custom design system creation
👍 Subtle, intuitive and elegant interface design
👍 Wow factor marketing
👍 Solutions, where there were problems!
Wireframing and Prototyping
Creating Effective User Journeys
Working closely, and I mean really closely, with the developer and radio experts, we wireframed the key user journeys while simultaneously creating a design guide that would later inform the design system.
Working closely with the developers and design team, we've turned a dream into a reality, unearthing issues and creating solutions.
We've fixed problems and schooled each other on the tricks and trades of accessibility and SAAS platform interface design.
It's been one heck of an educational roller coaster ride!
User Testing
Testing the product with radio gurus
With our initial MVP built, we started user testing it with a small group of radio scheduling experts. I conducted one-hour zoom calls, prepared with questions and tasks for the users to gather feedback on how it could integrate into their daily workflow.
The general consensus was that this would make their lives easier, but it required some extra finesse to help them navigate through the paywall.
We used this data to develop a roadmap of features and edits that would create a benchmark for excellence within the product.
🖥️ User Testing Zoom Calls
🔍 Data analysis
🚀 Roadmap of features
Inteface and Design System
Queue the design montage music…
The interface had been through a few brand experiments before the company decided to fold the platform into its suite of products rather than stand alone. This meant adjusting the visual identity to be inline with the existing brand guidelines and adding a dark mode to make those radio and developer bods happy.
With the intel we gathered, we began designing the interface screens and creating a robust design system.
This system allowed our development team to easily assemble modules using the components like Lego blocks to build out features.
💎 Custom Figma Design System
🎨 High fidelity interface screens for each page
👉 Flexible components and navigation
✨ Micro animations to guide users
👩💻 Onboarding
🔐 Login and Account system
log in and account area
Comprehensive calendar dashboard
Quick Schedule
Clever searchable library drawer
Elegant focused interface
Create and export logs
User Testing
User-led features
A feature that cropped up in user testing was a dark mode as our customers often work in dark radio studios. They needed a softer experience, so we built them a switchable dark mode.
Marketing Suite
If you build it, they will come
The platform started gathering a following and our waiting list has grown exponentially.
We needed a marketing website and email onboarding system to keep potential customers informed and engaged while they waited for the BETA release.
We've created and developed:
✅ Marketing website
✅ Social post assets and graphics
✅ Email strategy and design
So what's next?
Soon the team will be releasing more radio gurus into the platform beta from a huge waiting list. I have to say, it’s looking particularly beautiful and works seamlessly.
The partnership between myself and the Aiir team has been such an education and an inspiration, I can’t wait to see what they come up with next!
♥️
WORK WITH ME!
I’d love to partner with you to create a design that truly resonates and works hard for your business.
✅ Do: Embrace a centralised, cohesive identity, user-friendly design, and goal-focused decisions.
❌ Don’t: Settle for fragmented assets or neglect the user’s journey through your brand.
Let’s build a brand experience that’s true to your vision — and brings measurable results.
