Picture this: you’re in the middle of a project, scrambling to find the latest version of your logo, and all you can dig up is something from 2015. Sound familiar?

Centralising your brand assets isn’t just about staying organised – it’s about saving time, reducing frustration, and keeping your branding consistent across everything you do. Let’s make it happen, step by step (no stress required).

What Are Brand Assets, Anyway?

Your brand assets are all the bits and pieces that make up your visual identity. Think:

✨ Logos

✨ Icons

✨ Colour palettes and hex codes

✨ Fonts

✨ Social media templates

✨ Presentation decks

They’re the building blocks of your brand. And when they’re scattered across emails, desktops, and random folders, things can get messy fast.

Why Centralisation Matters

When your assets are in one easy-to-access place, you:

🌟 Save hours of time searching for the right files.

🌟 Avoid inconsistencies (goodbye, mismatched logos).

🌟 Make life easier for yourself, your team, and anyone you collaborate with.

How to Centralise Your Brand Assets

1.Gather Everything in One Place

Start by finding all your assets. Yes, this step is a little tedious, but trust me, it’s worth it. Search your emails, desktop folders, and cloud drives to make sure you’re not missing anything.

👉 Pro Tip: Look for stray logos, old templates, and random downloads – they’re probably lurking somewhere.

2.Set Up a Centralised Folder

Create a folder in a cloud storage system like Google Drive, Dropbox, or OneDrive. Name it something simple like “Brand Assets.”

Inside, organise your assets into subfolders:

📂 Logos

📂 Fonts

📂 Colour Palette & Hex Codes

📂 Templates

📂 Photography

3.Label Files Clearly

Nothing is worse than opening a file called “logo_final_final_v2.” Rename your files with clear, descriptive names like “Logo_Primary_Blue.png.”

👉 Pro Tip: Include file formats like PNG, JPEG, and vector files (AI, SVG) to cover all your bases.

4.Share the Love

Give access to your team or collaborators so everyone’s on the same page. Use permissions wisely to keep things secure.

5.Keep It Updated

Every time you create a new asset or update an old one, save it in your central folder. A quick quarterly check can help keep everything tidy.

Case Study: How We Did It for Brillea

When I worked with Brillea, a tech startup, their brand assets were scattered across multiple platforms. We centralised everything into a single Google Drive folder, complete with subfolders for logos, templates, and guidelines.

The result?

🌟 Their team saved hours on design work.

🌟 Their brand looked cohesive and professional.

🌟 They had a clear, accessible system for future updates.

Your Asset Centralisation Checklist ✅

✅ Locate all your existing brand assets (logos, fonts, templates, etc.).

✅ Set up a centralised cloud folder with clear subfolders.

✅ Rename files with descriptive, easy-to-understand names.

✅ Share access with your team and collaborators.

✅ Schedule a quarterly check to keep everything current.

Conclusion

Centralising your brand assets might feel like a chore, but it’s one of the simplest ways to save time and keep your brand consistent. With everything in one place, you’ll never have to scramble for the right file again.

Want help creating a system for your brand assets? Let’s Chat – Book a Free Clarity Call