Feeling like your brand isn’t quite hitting the mark? You’re not alone. A DIY brand audit is a fantastic way to take stock of what’s working (and what isn’t), so you can start making changes that matter.

Let me guide you through the exact steps I take in my professional brand audits – because your brand deserves clarity, cohesion, and a whole lot of confidence.

STEP 1

Start with Your Visual Identity 🎨

Your visual identity is the face of your brand. If it’s inconsistent, outdated, or scattered, it might be time for a refresh.

Ask Yourself:

• Are my colours, fonts, and logos consistent across all platforms?
• Does my branding reflect the personality and values of my business?
• Are there any outdated elements that no longer feel relevant?

💡 QUICK TIP
Create a list of your visual assets (logos, icons, social media templates, etc.) and review them one by one. If they don’t align, they need a tweak.

STEP 2

Review Your Website 🖥️

Your website is the core of your online presence, so it needs to work beautifully for your users.

Ask Yourself:

• Is my website easy to navigate?
• Do my colours, fonts, and images feel cohesive?
• Are my calls-to-action (CTAs) clear and enticing?
• Does my website work seamlessly on mobile devices?

💡 QUICK TIP
Pretend you’re a first-time visitor and go through your site step by step. Make notes on anything that feels confusing or clunky.

STEP 3

Assess Your User Journey 🗺️

How your audience interacts with your brand – from discovery to action – plays a huge role in their experience.

Ask Yourself:

• Is it clear what I want users to do (e.g., sign up, shop, book a call)?
• Are there any friction points in my journey?
• Does the journey feel intuitive and seamless across platforms?

💡 QUICK TIP
Map out the typical path a user takes, from finding you online to completing an action, and identify any roadblocks.

STEP 4

Check Your Brand’s Tone of Voice 🗣️

Your tone of voice is how your brand sounds – and it should feel consistent across all content.

Ask Yourself:

• Does my tone match my audience?
• Is my messaging clear, approachable, and engaging?
• Are my emails, social posts, and website copy all aligned?

💡 QUICK TIP
Review your latest emails or posts. If they sound disjointed, it might be time to refine your tone guidelines.

STEP 5

Look at Your Marketing Materials 📑

From social media to email campaigns, your marketing materials are key touchpoints for your audience.

Ask Yourself:

• Are my templates consistent with my brand?
• Do my visuals and messaging work together seamlessly?
• Are my materials easy to update or edit?

💡 QUICK TIP
Gather all your marketing assets into one folder and check for inconsistencies in design or tone.

Your DIY Brand Audit Checklist ✅

✅  Review your visual identity for consistency and alignment.

✅  Test your website for navigation, design, and mobile responsiveness.

✅  Map your user journey and look for friction points.

✅  Assess your tone of voice for clarity and alignment.

✅  Check your marketing materials for consistency and ease of use.

Conclusion

A DIY brand audit doesn’t need to be overwhelming. By breaking it down into these steps, you can uncover the gaps in your branding and start making changes that will have a big impact.

If you’re ready to go deeper or want a professional eye on your brand, I’d love to help.

Book a Brand Audit, and let’s get your brand back on track!