Making your brand more accessible isn’t just about ticking boxes – it’s about creating a seamless, enjoyable experience for everyone. With a few small adjustments, you can make your brand more inclusive and professional while ensuring your audience feels seen and supported.

Let’s talk about the quick, easy changes you can make to boost accessibility – no stress, no overwhelm, just actionable wins.

1. Use High-Contrast Colours 🌈

Low contrast can make your text hard to read, especially for users with visual impairments. Stick to high-contrast combinations, like dark text on a light background or light text on a dark background, for maximum readability.

Quick Tip: Test your colours with the WebAIM Contrast Checker to make sure they meet accessibility standards.

2. Add Alt Text to Images 🖼️

Alt text (short for alternative text) is a brief description added to images so screen readers can convey what’s there to users who can’t see it. It’s quick to add and makes a big impact.

Quick Tip: Be descriptive but concise. For example, instead of “Image123.jpg,” use “A woman holding a cup of coffee in a cosy café.”

3. Make Your Fonts Readable 🔤

Fancy fonts might look great in theory, but if they’re difficult to read, they’ll frustrate your audience. Stick to clean, simple fonts for your body text and make sure the size is large enough to be legible.

Quick Tip: A minimum of 16px for body text is a good rule of thumb, and tools like Google Fonts have plenty of accessible options.

4. Write Descriptive Links 🔗

“Click here” doesn’t tell your audience anything. Instead, use descriptive links that make it clear what’s behind the click.

Quick Tip: For example, instead of saying “Click here to read,” try “Read more about accessible design tips.”

5. Test for Keyboard Navigation ⌨️

Not everyone uses a mouse. Some users rely on keyboards to navigate websites, using the Tab key to move between buttons, links, and forms. Your site should be fully functional this way.

Quick Tip: Test your site yourself. Can you Tab through every element easily? If not, it’s time to tweak your coding.

Case Study: GOA Marketing

When I worked with GOA Marketing, accessibility was a key priority. We increased colour contrast, added alt text to their imagery, and simplified their fonts to create a smoother, more inclusive experience.

The results?

🌟 Improved readability for all users.

🌟 Positive feedback from clients who appreciated the changes.

🌟 A polished, professional brand that works for everyone.

Accessibility Checklist ✅

✅ Use high-contrast colours for text and backgrounds.

✅ Add alt text to all images.

✅ Stick to clean, readable fonts (minimum 16px for body text).

✅ Write descriptive links that explain the destination.

✅ Test your site for keyboard navigation.

Conclusion

Accessible design doesn’t have to be complicated. These simple, actionable steps can make your brand more inclusive, professional, and user-friendly. Accessibility isn’t just a win for your audience – it’s a win for your brand.

Want to refine your brand and make it more accessible? Book a Free Clarity Call Here