Fonts can feel like the sprinkles on a cake – fun to play with, but too many can ruin the whole thing. If your brand’s typography looks messy or mismatched, it can confuse your audience and make your brand feel less professional.

The good news? Sticking to just two fonts – yes, two – can instantly elevate your brand and make everything look more cohesive. Let’s break down how to pick your fonts, why simplicity is key, and how to make them work together beautifully.

Why Two Fonts Are Enough

Using too many fonts creates visual chaos. Instead of drawing attention to your content, it distracts your audience. Sticking to two fonts – one for headlines and one for body text – keeps your design clean, professional, and easy to read.

Think of your fonts as a duo:

✨ The Headline Font – The bold, eye-catching one that grabs attention.

✨ The Body Font – The clear, readable one that guides your audience through your content.

How to Choose Your Fonts

1.Start with Your Brand Personality

Is your brand playful? Serious? Minimalist? Choose fonts that reflect the mood you want to convey.

Examples:

💡 A modern tech brand might pair a clean sans-serif headline font with a simple body font.

💡 A creative business might opt for a hand-drawn headline font paired with a neutral body font.

2.Check for Readability

Even the prettiest font won’t work if it’s hard to read. Test your fonts on different devices and at varying sizes to make sure they’re accessible.

👉 Pro Tip: Avoid overly decorative fonts for body text – save the flair for headlines.

3.Pair with Contrast in Mind

Your fonts should complement each other, not compete. Pair a bold headline font with a more neutral body font for balance.

Where to Find Great Fonts

You don’t need to spend a fortune to find beautiful fonts. Here are some great resources:

📚 Google Fonts – Free and versatile options for any brand.

📚 Font Squirrel – A treasure trove of free fonts.

📚 Adobe Fonts – High-quality options with Adobe Creative Cloud.

Case Study: GOA Marketing

When I worked with GOA Marketing, they were juggling four different fonts across their website, presentations, and marketing materials. The result? Their brand felt inconsistent and lacked the polished look they were aiming for.

We simplified their typography to just two fonts:

✨ Poppins, a bold sans-serif display font for headlines to convey professionalism and impact.

✨ Inter, a legible sans-serif font for body text to ensure clarity and readability.

The result? Their materials instantly looked more cohesive and professional. The team also saved time because they no longer had to guess which fonts to use – they had a clear, consistent system in place.

Your Typography Checklist ✅

✅ Choose one headline font and one body font.

✅ Ensure both fonts reflect your brand’s personality.

✅ Test your fonts for readability across devices.

✅ Pair fonts with contrasting styles for balance.

✅ Apply your typography consistently across all platforms.

Conclusion

Typography doesn’t have to be complicated. By sticking to two well-chosen fonts, you can create a clean, cohesive look that elevates your brand and keeps your audience focused on what matters: your message.

Want to refine your brand’s typography? Let’s Chat – Book a Free Clarity Call