Is your brand feeling a bit scattered? You’re not alone. Many businesses struggle to keep their branding consistent across platforms, but the good news is that creating a cohesive identity doesn’t have to be overwhelming. Here are five easy ways to bring your brand together, so it looks polished and professional everywhere.

1. Simplify Your Colour Palette

Too many colours can confuse your audience and weaken your visual impact. Choosing 3–5 core colours and using them consistently makes your brand instantly recognisable.

Quick Tip: Pick a primary colour that represents your brand’s personality, then add complementary shades to support it.

2. Centralise Your Brand Assets

Ever wasted time hunting for the right logo or graphic? Keeping all your assets – like logos, icons, and templates – in one place saves time and ensures everything stays consistent.

Quick Tip: Use a cloud-based folder like Google Drive to organise your assets and make them easily accessible to your team.

3. Stick to Two Fonts

Typography plays a bigger role than you might think. Using too many fonts can make your brand feel disjointed, while sticking to one or two fonts creates a sense of unity.

Quick Tip: Choose a bold font for headlines and a clean, readable font for body text to balance style and functionality.

4. Map Your User Journey

Your brand isn’t just about visuals – it’s also about how users interact with you. From your website to your social media, mapping out the user journey ensures a smooth, consistent experience.

Quick Tip: Walk through your audience’s experience step-by-step and identify any points where the journey feels confusing or disconnected.

5. Schedule Regular Brand Reviews

Consistency isn’t a one-and-done process. Reviewing your branding every few months helps you stay aligned and adjust to any changes in your business or audience needs.

Quick Tip: Set a calendar reminder to audit your website, social media, and marketing materials every quarter.

Keeping your brand consistent doesn’t have to mean a full redesign. By focusing on these simple steps, you’ll create a polished, cohesive identity that works seamlessly across platforms and leaves a lasting impression.

Checklist: 5 Steps to a Consistent and Cohesive Brand

✅ Choose 3–5 core colours for your brand palette

✅ Organise logos, icons, and templates into a single asset folder

✅ Stick to one or two fonts across all platforms

✅ Map out the user journey to identify and fix confusing points

✅ Schedule quarterly brand reviews to stay on track

Ready to take your brand to the next level? Let’s chat! Book a Free Clarity Call Here