female founders ✦ service businesses ✦ people ready to own it ✦ founders building legacies ✦
Your brand should
feel as comfy as your fave cardi
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attract the dream clients you actually want
Stand out from the crowd
is your diy brand and website holding you back?
Your brand should stop people scrolling. Does it?
You're posting on socials. Your website's up. People are finding you. You're doing bloody brilliant work for your clients and watching them light up when they get results.
But here's the thing eating at you:
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Every social post takes three hours because you're starting from scratch every single time.
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Your brand doesn't feel cohesive.
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The photos you have are fine but you're not sure what to do with them.
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Your website's got a growing list of fixes and you're Googling "SEO tips" at 10pm for the third time this month.
You want to shake the money tree harder but you want to do it with authenticity. You want time for your family, for exercise, for having an actual life. You want to show up without it taking over your life.
And honestly? You just want to feel proud when someone lands on your stuff.
Does it feel like
You're putting yourself out there, working double time on content and marketing, fudging away on your site, and it still just doesn't feel like you.
And the annoying thing is it's not because you haven't tried hard enough, it's because getting a brand to actually look and feel like you takes a very specific kind of outside perspective, fifteen years of experience, and someone who's genuinely obsessed with getting it right.
And this is where I come in!
Hey, I'm Eloïse.
and I'm actually a recovering tech designer...
I spent years designing gorgeous, usable apps and products for big brands, The Telegraph, Starbucks, Moonpig, Vodafone, before perimenopause sent me on a little journey of self-discovery. Not the crystals kind. The "I need to find my coven" kind.
I started networking with female founders and realised two things. One, these women were absolutely brilliant. Two, nobody was designing for them properly.
So here I am. On fire. And not just in a hot flush way.
I bring UX experience and decades of brand design to founders who are done being invisible, and I'm incredible at listening to exactly how you want to show up and making it happen.
design services for female founders
Three ways to stop winging it and start owning it
Pick where you're at and we'll take it from there.
Before this, I was genuinely considering giving up. Now that idea feels laughable!
Sarah Ellis ✤ The Proper Copy Studio
FREE WEBSITE & BRAND REVIEW
Get your website reviewed on my Instagram Stories
I run free mini website reviews on my Instagram Stories. DM me your site link and I'll share what I'd look at first, no call, no commitment, just a quick honest take from someone who does this every day.
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Clear insight into what’s working and what’s not
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A roadmap checklist to get you started
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A 30 minute call to talk it through
Where you might be right now
Wishing your brand actually matched what you've built
you're good at what you do, your clients love you, you're booking clients, but your brand still looks a bit DIY
You're blending in with every other founder on Instagram
because you're following templates instead of creating something that's actually yours
Worried people can tell you've pieced it together yourself
and it's making you look less credible than you actually are
Drowning in Canva tabs
when you'd rather be working with clients, running your business, or actually having a life
Your diy website's got a growing list of fixes
but you're not sure how to make visitors actually book instead of just browsing and leaving
Getting enquiries but they're not quite right
you want people who actually get what you do and pay what you're worth
testimonials
What people say
Eloïse's audit of our site and identity had a measurable, positive impact on our revenue.
Matt Habecker, Summit Education
What felt tangled before now feels simple, beautiful and true to me.
Sarah Ellis, The Proper Copy Studio
She really feels like an extended part of the team!
Olivia Lauridsen, GOA Marketing
Client transformation story
Brand and website redesign that brought confidence back
Sarah's brand was already there. In the colours chosen, the tone written in, the decisions made without thinking. We cleared the clutter, polished what mattered, made it impossible to miss.
The transformation:
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Went from hiding her website to promoting confidently
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Stopped avoiding networking and got back out there
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Started getting aligned enquiries that actually get her
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Brand finally matches her reputation and brilliant work
What happens when your brand actually works for you
Book dream clients. Post in 5 minutes. Send links with pride.
Show up consistently without burning out
It's easy when the foundations are sorted
Post in 5 minutes, not 3 hours
templates mean you're duplicating and editing, not designing from scratch
Get recognised as the expert you already are.
Your brand finally matches your brilliant work
Send your link with actual pride
No more wincing when someone asks for your website
Book the clients who get it
(and pay what you're worth) your brand targets the right people
When your brand foundations are sorted, everything else gets easier
Most brand designers make things gorgeous but don't think about how the brand needs to work across your website, your socials, your client experience, and everything else you're juggling.
I do, because I'm a UX designer first and I've spent 15+ years building products for The Telegraph, Starbucks, Moonpig, and Vodafone.
I know how to build checkout flows where people actually complete the purchase instead of abandoning their cart. How to create website navigation so clear that visitors find what they need in seconds, not minutes of frustrated clicking. How to make sites that turn "I'm interested" into "how do I book?"
Brand foundations that feel like you
Not everyone else's Pinterest board
Websites that actually convert
(not just look nice in screenshots)
The suportive, encouraging energy
of someone who's done this a thousand times
Magic tricks you didn't know existed
(15 years of UX wizardry up my sleeve)
Work that gets done at your pace
without the drama or jargon
