female founders ✦ service businesses ✦ people ready to own it ✦ founders building legacies ✦
is your diy website holding you back?
Your clients love you. Your business is growing....
You're posting on socials. Your website's up. People are finding you. You're doing bloody brilliant work for your clients and watching them light up when they get results.
But here's the thing eating at you:
Every social post takes three hours because you're starting from scratch every single time. Your brand doesn't feel cohesive. The photos you have are fine but you're not sure what to do with them. Your website's got a growing list of fixes and you're Googling "SEO tips" at 10pm for the third time this month.
You want to shake the money tree harder but you want to do it with authenticity. You want time for your family, for exercise, for having an actual life. You want to show up without it taking over your life.
And honestly? You just want to feel proud when someone lands on your stuff.
Where you might be right now
Wishing your brand actually matched what you've built
you're good at what you do, your clients love you, you're booking clients, but your brand still looks a bit DIY
You're blending in with every other founder on Instagram
because you're following templates instead of creating something that's actually yours
Worried people can tell you've pieced it together yourself
and it's making you look less credible than you actually are
Drowning in Canva tabs
when you'd rather be working with clients, running your business, or actually having a life
Your diy website's got a growing list of fixes
but you're not sure how to make visitors actually book instead of just browsing and leaving
Getting enquiries but they're not quite right
you want people who actually get what you do and pay what you're worth
You didn't build this business to be glued to Canva at midnight.
Services for founders ready to own it
Three ways to stop winging it and start owning it
Pick where you're at and we'll take it from there.
What happens when your brand actually works for you
Book dream clients. Post in 5 minutes. Send links with pride.
Show up consistently without burning out
It's easy when the foundations are sorted
Post in 5 minutes, not 3 hours
templates mean you're duplicating and editing, not designing from scratch
Get recognised as the expert you already are.
Your brand finally matches your brilliant work
Send your link with actual pride
No more wincing when someone asks for your website
Book the clients who get it
(and pay what you're worth) your brand targets the right people
You need a brand and website that makes booking your dream clients easy, not exhausting.
You want the interesting, quirky, brilliant people who get what you do. The ones who come back buzzing because you've fundamentally changed something for them.
That heart-brimming-full moment when they get the result? That's why you do this. Same here.
When your brand foundations are sorted, everything else gets easier
Most brand designers make things gorgeous but don't think about how the brand needs to work across your website, your socials, your client experience, and everything else you're juggling.
I do, because I'm a UX designer first and I've spent 15+ years building products for The Telegraph, Starbucks, Moonpig, and Vodafone.
I know how to build checkout flows where people actually complete the purchase instead of abandoning their cart. How to create website navigation so clear that visitors find what they need in seconds, not minutes of frustrated clicking. How to make sites that turn "I'm interested" into "how do I book?"
Brand foundations that feel like you
Not everyone else's Pinterest board
Websites that actually convert
(not just look nice in screenshots)
The suportive, encouraging energy
of someone who's done this a thousand times
Magic tricks you didn't know existed
(15 years of UX wizardry up my sleeve)
Work that gets done at your pace
without the drama or jargon
Client transformation story
Brand and website redesign that brought confidence back
Sarah's brand was already there. In the colours chosen, the tone written in, the decisions made without thinking. We cleared the clutter, polished what mattered, made it impossible to miss.
The transformation:
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Went from hiding her website to promoting confidently
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Stopped avoiding networking and got back out there
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Started getting aligned enquiries that actually get her
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Brand finally matches her reputation and brilliant work
Before this, I was genuinely considering giving up. Now that idea feels laughable!
Sarah Ellis ✤ The Proper Copy Studio
testimonials
What people say
Eloïse's audit of our site and identity had a measurable, positive impact on our revenue.
Matt Habecker, Summit Education
What felt tangled before now feels simple, beautiful and true to me.
Sarah Ellis, The Proper Copy Studio
She really feels like an extended part of the team!
Olivia Lauridsen, GOA Marketing
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FREE WEBSITE & BRAND REVIEW
Get your website reviewed on my Instagram Stories
I run free mini website reviews on my Instagram Stories. DM me your site link and I'll share what I'd look at first, no call, no commitment, just a quick honest take from someone who does this every day.
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Clear insight into what’s working and what’s not
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A roadmap checklist to get you started
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A 30 minute call to talk it through
