Website, brand identity and product design services
Does your brand deliver a customer experience that screams industry leader?
Not yet? Step into my cave. I'm Eloïse, UX and brand designer, all-round Figma queen.
In 15+ years working with The Telegraph, Moonpig, Starbucks and Vodafone, I've learnt a thing or two about what makes a brand actually work. You know what you want. You just can't see how to get there, and it's eating your time and confidence.
Six months in or six years, my door is open.
Eloïse's audit of our site and identity hasn't just elevated our brand, it's had a measurable, positive impact on our revenue. Her work will be felt across the business for years to come."
Matt Habecker, Summit Education
design services
Design support that helps you make better decisions, faster
Looking at your brand and experience as one joined-up system changes how everything works.
clarity
Your website speaks clearly to the people you actually want to reach, building trust quickly and supporting growth
consistency
Your brand gives your marketing a solid base, so emails, posts, landing pages and campaigns feel consistent and considered rather than improvised.
confidence
Your user experience improves because decisions stop being guesswork. You know what to say, where to send people, and how things should behave across your site.
momentum
You can make clearer decisions because the foundations are in place. You are not rethinking basics every time you publish, update or launch something new.
Free website
design review
Not sure where to start? This is a good place to begin.
I review your website, visuals and overall experience with a fresh pair of eyes, looking at how well they support both your users and the way your business actually runs. I am not looking for perfection. I am looking for gaps, friction, and missed opportunities that are easy to overlook when you are close to it.
-
Clear insight into what’s working and what’s not
-
A roadmap checklist to get you started
-
A 30 minute call to talk it through
web, app & brand identity design
Work that’s been tested in the real world
I’ve worked with service businesses, tech teams and organisations at very different stages, from small teams figuring things out to large platforms with complex requirements.
.jpg)
.jpg)
.jpg)
new work
coming in!
Eloïse helped me build clarity around my business. What felt tangled before now feels simple, beautiful and true to me.
Jo Conlon ✤ Your Energy Coach
Mobile app and subscriptions
A four-day sprint that made serious journalism readable on mobile.
Designed a mobile app concept in four days that made long-form journalism genuinely readable on the move. Clear typography, strong imagery, no friction. I also worked on their subscriptions setup, helping improve conversion in a way that paid off quickly and at scale.
Marketing Campaign
Animated Facebook marketing that helped a Mother’s Day campaign cut through.
Created animated videos and marketing assets for a major Facebook campaign focused on gift purchasing. The work supported a strong Mother’s Day push and helped drive significant engagement across the UK market.
Website and product launch
Launching a new mobile brand with four colours, one font, and a clear system.
Using just four colours and a single typeface from a one-page guideline, I designed and built a responsive website to launch SMARTY to millions. The platform scaled quickly as new features rolled out, helping reduce CPA month on month in a highly competitive market.
Website and Design System
Design system upgrades that made connected tech clearer to use.
Improved awareness of connected devices by upgrading website design and evolving the existing design system. The focus was legibility, consistency and a better user experience across devices and content.
Performance marketing assets
Performance-led design that supported awareness and sales.
Designed marketing assets for Facebook campaigns focused on increasing product awareness and driving sales. Clean, recognisable visuals built for performance rather than noise.
Campaign and audience growth
A global campaign with Oprah that reached millions and grew listeners.
Designed campaign visuals for a global partnership between Starbucks and Hark Audio, including a high-profile collaboration with Oprah Winfrey. The work focused on clear hierarchy and brand alignment at scale, supporting audience growth and reaching millions of listeners worldwide.
Hey! I'm Eloïse
I work across brand, website and experience for service led businesses and tech teams that are already up and running.
I’ve worked with businesses at many stages. As things grow, the experience often needs tightening so it keeps working for users and teams alike.
I focus on clarity, structure and usability, and I work collaboratively with clients and developers to make design decisions that hold up over time.
.jpg)
Brand and experience design for growing businesses
Has your business moved on, but the design not quite caught up?
As businesses grow, the experience people have of them often slips out of step. Pages multiply, features get layered on, and decisions stack up across teams and tools. Nothing dramatic, just enough friction to slow things down.